Why you shouldn’t post just to post…and how to avoid it

Image via First Novelists Club

I’ve dropped the ball. I went a week and didn’t arrange for a peep to be heard from Red Gal’s. My apologies. Life just gets in the way sometimes. Certainly I could have just posted something – anything to say I posted and to draw traffic. However, I’d never misuse my readers’ time that way and I hope that you all wouldn’t either. That’s why I’d like to take this opportunity to tell you why you shouldn’t post just to post, even though we’re all telling you how important it is to post regularly (life is full of contradictions and hypocrites, ain’t it) and then I’d like to share some tips on how to avoid this no-no.

  • Chances are if you’re not even interested in writing it, no one is going to be interested in reading it. I get it – ideas are running low, but traffic is, too OR ideas are running low and traffic is pouring through and you HAVE to keep up the momentum. It’s not worth it! Always, always, always remember quality over quantity.
  • Your audience has a life. Don’t waste precious minutes of your readers’ time by posting and pushing un-enthused content. Writing a ‘I-just-need-to-get-something-up’ post could make a very bad first impression for new traffic or could deter repeat visitors from returning.
  • Content isn’t something you do for the sake of doing it. If this is your mentality, then it is likely that people are just scrolling over it and not getting anything from it. If you don’t have the passion to write, don’t.

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I am a firm believer in posting new content regularly, so here are a few tips to consider when you hit a wall or life gets in the way and you can’t find real time to craft copy that your readers can appreciate.

  • Share content from another site. Either reblog or write a blurb on your site and direct them to a visit-worthy read elsewhere. It’s nice to give others some shine every now and then and who knows, they may even return the favor one day.
  • Enlist guest writers. A new presence and voice on your blog can be refreshing for readers and your site.
  • Share something fun (and at least semi-relevant) like an image or video that only requires a simple caption. This can show your readers that you’re not “all-work and no-play” and free you up for a day or two.
  • Don’t forget the magic in sharing old posts. While it would be nice, everyone doesn’t have time to post new content every single day. On your off days, take to social media and push out old posts that are still relevant.

What benefit does it serve the reader/engager? – Is the post really necessary?
Are the cows coming home?
– Is this a rewrite of yesterday’s post?
Will the reader/engager understand it? – People tend to talk/write in circles when they don’t have much to say

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