It’s December and most everyone is in full holiday mode, including retailers. Perhaps the most significant cue that winter and the holiday season are near, is the appearance of ever-so-familiar holiday commercials from various brands. The sentimental value placed around the holiday season makes it perfectly okay and almost heartwarming to see brands share holiday wishes with commercials that are not only familiar to the consumer, but also help stir up a warm sense of nostalgia. I wanted to share a couple of my holiday/seasonal faves with you all. Enjoy!
What are some of your favorite holiday/winter commercials? Share in the comments!
Posted by archele88 on December 4, 2012
Check out Ad Age‘s breakdown of the most expensive TV programs for advertising spots. Can’t afford a TV commercial, period, let alone one of these costly spots? No worries, there are plenty of ways to market and advertise your product or service on a budget. In the meantime, one can hope and dream, right?
Image via Ad Age
Image via Ad Age
Posted by archele88 on October 26, 2012
The future of print ads is upon us and the folks at Lexus are helping to lead the way. Their new, interactive print ad, which uses their new CinePrint technology, is sure to get a LOT of oohs and ahhs – at least from people who have iPads. Check it out.
I think the ad is a good attempt to integrate digital with print, and I think it does offer a wow factor that might start a couple of conversations. I also think it provides incentive to drive people online, given that it only has its interactive element when an iPad showing Sports Illustrated or the Lexus site is placed behind the page. Sure the ad only works with an iPad, but I’m sure demographic data about the audience of Sports Illustrated confirmed that a large portion of subscribers have or can afford to have an iPad, which would allow them to get the whole effect of the piece (hence the presence of a Lexus ad). Furthermore, the ad’s almost-hidden “dual functionality” fits nicely with Lexus’ tag for the introduction of the car: “Introducing a Reason to Look Twice. The Entirely New Lexus ES and ESh.”
All in all, I think it’s cool and I’m down for any attempt to show attention to and revive print media in a way that makes sense.
What do you think of the ad?
Posted by archele88 on October 10, 2012
Have you seen this spot from Nissan? I love it. It’s funny and it’s simple. They’re taking their new innovative feature and making you think how effective it would be in other situations, and they do so in a very comedic manner. It gets the point across and brings it home in a way that is relevant for many people. Enjoy!
Agency: TBWA/Chiat/Day Los Angeles
Did you enjoy this commercial? Why or why not?
Posted by archele88 on September 27, 2012
Many times, Nike ads show the intensity and dedication required to “Just Do It” by showing individuals who appear to have athleticism flowing through their veins. In this ad, Nike shows that greatness comes in all forms. This is another example of how a brand stays true to its core story, but shows it in a different light.
While Nike is not a sponsor of the Olympics this year, they managed to make themselves relevant, as Nathan Sorrell, the young man in the video, is running down a street in his hometown of London, Ohio. This adds even more meaning behind the ad, and shows how greatness can be in any form and can be found anywhere – not necessarily in the form of a teenaged or twenty-something year old Gold Medalist in London at the 2012 Olympic games, but just as well in the form of a twelve year-old, heavy-set kid running down a lone road in London, Ohio.
I think it’s absolutely amazing. This video is but a part of Nike’s #findgreatness campaign. Kudos to Wieden + Kennedy, the agency-in-charge for Nike.
Posted by archele88 on August 7, 2012