It’s December and most everyone is in full holiday mode, including retailers. Perhaps the most significant cue that winter and the holiday season are near, is the appearance of ever-so-familiar holiday commercials from various brands. The sentimental value placed around the holiday season makes it perfectly okay and almost heartwarming to see brands share holiday wishes with commercials that are not only familiar to the consumer, but also help stir up a warm sense of nostalgia. I wanted to share a couple of my holiday/seasonal faves with you all. Enjoy!
What are some of your favorite holiday/winter commercials? Share in the comments!
Posted by archele88 on December 4, 2012
Have you seen this spot from Nissan? I love it. It’s funny and it’s simple. They’re taking their new innovative feature and making you think how effective it would be in other situations, and they do so in a very comedic manner. It gets the point across and brings it home in a way that is relevant for many people. Enjoy!
Agency: TBWA/Chiat/Day Los Angeles
Did you enjoy this commercial? Why or why not?
Posted by archele88 on September 27, 2012
Many times, Nike ads show the intensity and dedication required to “Just Do It” by showing individuals who appear to have athleticism flowing through their veins. In this ad, Nike shows that greatness comes in all forms. This is another example of how a brand stays true to its core story, but shows it in a different light.
While Nike is not a sponsor of the Olympics this year, they managed to make themselves relevant, as Nathan Sorrell, the young man in the video, is running down a street in his hometown of London, Ohio. This adds even more meaning behind the ad, and shows how greatness can be in any form and can be found anywhere – not necessarily in the form of a teenaged or twenty-something year old Gold Medalist in London at the 2012 Olympic games, but just as well in the form of a twelve year-old, heavy-set kid running down a lone road in London, Ohio.
I think it’s absolutely amazing. This video is but a part of Nike’s #findgreatness campaign. Kudos to Wieden + Kennedy, the agency-in-charge for Nike.
Posted by archele88 on August 7, 2012